Local Online Marketing

The internet can be the marketing answer for your local business, but only if  your website is positioned in the search engines where people searching for your product or service can find it.  Local listings, on page factors, and many off page factors all work together to place your website into the search engines.  Learning how to get websites placed or “found” in search engines can be done if you have the experience and training to get it done.  Most business owners do not have the time or experience to properly optimize their website for the search engines.  That is where a Local SEO specialist can help.

The first thing we do is complete an thorough review of your website.  We analyze your Meta tags as they are very important and are why many websites don’t get into the search engines in the first place.  Your Meta Tag setup consist of Page Title, Keywords and Description and they need to be there or your site may not show up except by sheer luck.  Additionally, we look at your images to make sure they have the correct keywords in their HTML and of course your copy needs to have the correct keywords so that the search engines will be able to effectively guage the relevency of your website.

Once we get your website poised for great search engine rankings, we make sure that the search engines crawl it (perhaps you’ve heard of “spyders” and “bots”) so that they can see your site and properly index it.  Then we start working on other external or off page factors such as links to your site.  We get links and we create links from sites that will help give your website more “juice” for the search engines.  The goal, of course, is to try to get you on page 1 of the search engines for your relevant keywords and thereby get you business!

We don’t use link farms or purchase links that could potentially get your site banned or ranked low in the search engines.  All of our efforts are designed to get your site as high into the search engines as possible and then get it “anchored” there so that it will be difficult for your competitors to get above you in the rankings.

So you see, it is a fairly involved process which is why local search engine optimization is a many month long process that will hopefully pay great dividends for a long time.