Advertising is perhaps one of the most important expenditures any business can make. As an owner of a number of businesses, I know that advertising can bring prosperity as well as break the bank. Having spent thousands of dollars per month on yellow page ads, print ads and direct mailing in various businesses, I know how frustrating advertising expenses that don’t bring results can be.
Using the search engines to market your product or service is different from every other form of advertising. What makes SEM (search engine marketing) so unique is that you are placing your products or service in front of the potential customer at that exact moment in time they are looking for it. That is truly powerful advertising!
Most business owners know this, of course, and that is why many have websites. The problem arises in the lack of knowledge about marketing online that business owners and, sadly, most web designers have. Let’s face it, most website builders are more artists and technicians than marketers and sales people. Most business owners do not have the time or inclination to learn the details about how to optimize their website so that people find it when they search online.
So most business websites are nothing more than online brochures. People find these sites when they see an ad in the local paper that says “visit our website at www.givemeyourbusiness.com”.
This is where hiring a good online marketing expert can pay you dividends in spades. Getting your website on the front page of the search engines for keywords that your customers are typing into the search engines can bring customers to your door much more economically and effectively than ANY print advertising. Studies show that over 40% of all online searches are for local businesses. That is a large number that most business owners should pay attention to……….and THAT is why Local SEO (search engine optimization) is so important in this shakey economy.
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