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Local Search Engine Marketing = Prosperity In A Tough Economy

by steve on June 5, 2009

wwwMany businesses have a website because they know they “have” to have one.  Unfortunately, many of them use their web presence as nothing more than an online brochure.  They still spend huge amounts of money on print and other traditional media because that is how “it has always been done”.

Using the internet, and more specifically the search engines such as google or yahoo is the real key to success in the future.  Search Engine Marketing (SEM) is unlike any other type of marketing in that you can have your product or service  in front of your potential customer in the exact moment they are looking for it.  The way to get your business in front of your potential customers is through local SEO (search engine optimization).

Today, if people need a dentist, chiropractor or attorney, they usually go to a search engine like google and type in the type of service followed by the city they live in.  In this age if instant gratification, people don’t clip ads from the local paper since they know they can find whatever they want with a few clicks of a mouse.

Since most websites are built by website designers, the importance of having your business optimized for the search engines is often forgotten or neglected when the site is built.  One reason for this is that many of the factors that cause a website to come up on the first page in  a search engine reside not on or in the code of your website but in other places on the world wide web.

Getting the proper links and listings to your website will help keep your site from becoming lost in cyberspace.  The internet is the biggest advertising platform available and it is only getting bigger.  Getting your business listed on the front page of the search engines is more important now than it has ever been and will truly help you survive and perhaps even prosper in a tough economy.

Seolidify was founded by internet marketers and specializes in local SEO.  It is located in Minneapolis, MN and serves the entire Twin Cities and local businesses across the nation. You can contact Seolidify at 763 587 3785 (ask for Steve)

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Effective Use Of The Internet Can Save Advertising Dollars and Increase Profit

by steve on July 10, 2009

Advertising is perhaps one of the most important expenditures any business can make.  As an owner of a number of businesses, I know that advertising can bring prosperity as well as break the bank.  Having spent thousands of dollars per month on yellow page ads, print ads and direct mailing in various businesses, I know how frustrating advertising expenses that don’t bring results can be.

Using the search engines to market your product or service is different from every other form of advertising.  What makes SEM (search engine marketing) so unique is that you are placing your products or service in front of the potential customer at that exact moment in time they are looking for it.  That is truly powerful advertising!

Most business owners know this, of course, and that is why many have websites.  The problem arises in the lack of knowledge about marketing online that business owners and, sadly, most web designers have.  Let’s face it, most website builders are more artists and technicians than marketers and sales people.  Most business owners do not have the time or inclination to learn the details about how to optimize their website so that people find it when they search online.

So most business websites are nothing more than online brochures.  People find these sites when they see an ad in the local paper that says “visit our website at www.givemeyourbusiness.com”.

This is where hiring a good online marketing expert can pay you dividends in spades.  Getting your website on the front page of the search engines for keywords that your customers are typing into the search engines can bring customers to your door much more economically and effectively than ANY print advertising.  Studies show that over 40% of all online searches are for local businesses.  That is a large number that most business owners should pay attention to……….and THAT is why Local SEO (search engine optimization) is so important in this shakey economy.

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